Getting less flexible in an urban space than a shoelace, the city of Hong Kong has never had it like this, but Brilliant Storage Limited 黃竹坑 迷你倉 is opening their welcome mat to a new outlook into the city life. This is the not the kind of thing one could put in dusty boxes and Grandmas porcelain ducks. Imagine a Swiss army knife of city-dwellers: less mess at home, more time to contemplate, and a chance at designing a life that would reasonably suit them.

Hong Kong has long been known because of its tiny apartments. A two-bedroom apartment can become a game of Jenga even after several internet shopping sprees. However, storage facilities of Wong Chuk Hang are transforming into a lot more than even drop-off places. A 50-square-foot cubicle does not only represent dead space; it is the additional closet, bike garage, home archive or pop up art supply cupboard that city living forgot to give you.

According to housing analysts of Savills, micro-apartments are averagely below 250 square feet-small enough to take a mattress and a goldfish, not minding camping supplies or a side-hustle inventory. Wong Chuk Hang storage allowance implies no need to separate yourself with all your snowboards and packs of steamer trunks. People store wardrobes to revolve, seasonal equipment that needs to be stored without having to clutter up their living room, or yards of family photographs through decades, without cluttering up their living space.

The clever thing is that all this influences new lifestyles. Consumers become thrifty on their square footage. The fewer the clutter, the calmer it is. Self-storage furnishes flexible-space living, which takes a huge bite out of the great Hong Kong space crunch, one rolling shutter at a time. The next time you are opening a closet and have to duck avalanche, recollect about these tidy Wong Chuk Hang units. Just a bit of elbow room can sometimes be the difference between the big-city life and the real city life.